Marketing Geography، the Geographic Market، and Its Economic Impact: The City of Ramadi as a Model Geomarket Tools
DOI:
https://doi.org/10.31185/bsj.Vol21.Iss35.1389Keywords:
Marketing geography، distribution or location، geographical reachAbstract
The concept of marketing encompasses a set of processes through which a company producing goods or providing services offers its products or services to a group of customers. The components of marketing are the marketer and the shopper، taking into account the spatial and geographical dimensions. The traditional concept of marketing refers to the activity that facilitates the flow of goods and services from producer to consumer. Therefore، marketing is the process by which individuals can obtain their needs through the exchange of products and their corresponding value. Marketing geography studies geographical factors as part of the marketing research methodology. It relies on field sampling، data collection، analysis، and presentation. Recently، there has been a trend toward applying the case study method in domestic trade areas to determine marketing influence، store locations، distribution routes، and related service activities. Furthermore، the study of shopper characteristics، including shopping patterns and behaviors، has recently garnered the attention of geographers who have attempted to describe this relationship and interpret its spatial and economic dimensions and consequences. This study analyzed the content of marketing geography publications in Arabic and foreign journals to identify current trends and understand the quantitative، qualitative، regional، and linguistic characteristics of published studies in this field. The scientific methods and approaches used in marketing geography studies were evaluated. The development of geographical thought within the field of marketing geography research was also examined. The study aimed to inform researchers about current trends in marketing geography، encouraging them to explore and delve deeper into these areas. It concluded by formulating a future vision for advancing the discipline based on defining the strategic objectives to be achieved.
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